WORKING ON BEHALF OF OUR MEMBERS
Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

Press Releases

Welsh Wool Industry Unveils New Logo and Yarn Project at National Wool Museum Welsh Wool Industry Unveils New Logo and Yarn Project at National Wool Museum 16 October 2024 In a celebration of Wales' rich textile heritage and sustainable future, key industry figures gathered at the National Wool Museum on 16th October for the unveiling of a new Welsh Wool logo and the launch of an exciting new yarn project showcasing the best in Welsh Wool. The half-day event, coinciding with national Wool Month, showcased the best of Welsh wool, businesses and manufacturing, highlighting the industry's commitment to traceability, sustainability, and community collaboration. Read
Wool Month: Amplifying the Wool Message Wool Month: Amplifying the Wool Message 1 October 2024 This week marks the start of Wool Month 2024. With more activity than ever before, it is hoped the events will help to amplify the wool message to consumers and drive new demand for British wool. Read
Wool prices show encouraging growth Wool prices show encouraging growth 23 September 2024 British Wool has confirmed a strengthened market for wool with prices at their highest levels for four years. Since the start of the season, British Wool’s auction prices have increased by 20% which equates to an average improvement of 17p per kilo. This equates to approximately 40p per fleece. Read
Shaun the Sheep loves wool Shaun the Sheep loves wool 11 September 2024 Shaun the Sheep returns as ‘ambaaa-ssador’ for British Wool and The Campaign for Wool as part of a collaborative promotional campaign to help educate and promote wool flooring as sustainable and good for the planet. Read
Una shears 517 to achieve new World Record Una shears 517 to achieve new World Record 9 August 2024 Una Cameron, who is the only woman to qualify in the top 30 at the coveted Golden Shears in Masterton, New Zealand has smashed a World record Read
Staffordshire shearer sets a new World shearing record Staffordshire shearer sets a new World shearing record 5 August 2024 Nick Greaves was top of the world on Saturday after achieving his dream by setting a new World Shearing Record Read